Career highlights

Currently: Communication and Visibility Officer at UNESCO HQ in Paris

Branding and Marketing Specialist (Industry: Higher Education)

Fulbright Scholar to the US

Assistant Director for Development and Communication (Industry: Higher Ed.)

Marketing and Communications Advisor (Industry: Education, Finance)

External Communication Officer (Industry: Higher Ed.)

Marketing Team Leader (Industry: Travel and Tourism, US Chamber of Commerce)

Marketing Manager (Industry: Fashion Design)


M.A. Advertising
M.A. Translation


International Relations
Translation and Interpreting
Sociolinguistics and Psycholinguistics


American Marketing Association
American Advertising Association
Fulbright Alumni Association
Moroccan Fulbright Alumni Association
Michigan State Alumni Association


Interview with La Chronique
Marine City Tourism Marketing, The Voice






With years of experience working in higher education and different industries, Amina has succeeded in developing long-term brands for her clients and for the institutions she has worked for in Morocco, the United States and other countries. 

Amina is a Fulbright Scholar. She earned an M.A in advertising at Michigan State University and an M.A. in Translation at King Fahd School of Translation in Tangier.

With 8 years working at a Liberal Arts university in Morocco and equipped with strategy and creativity, Amina successfully introduced marketing and branding to the vision of university communications, developed and implemented the first integrated marketing plan for the institution, and refreshed and enhanced its brand image across different platforms, regions and languages by implementing innovative actions.

© Pierce Harman

© Pierce Harman